4m
monthly organic reach
Shared audiences
If 5,000 independents each share one another's stories to an average audience of 800 followers, that is a reach of four million impressions a month without a penny of ad spend.

Cornwall in numbers
Cornwall is one of the most entrepreneurial places in Britain. Almost every business here is small, locally rooted and run by people you can actually meet. These are the numbers behind that, and what could happen if they pulled in the same direction.
0
Registered enterprises
Official 2025 business count for Cornwall
0
Micro businesses
0 to 9 employees, 88.7% of all enterprises
0
Micro plus small
98.5% of every registered Cornwall business
0
Business premises
Local units, shops, workshops and sites
0
Self employed people
14.6% of the workforce
Business size
Only 65 large businesses operate in the county. Everything else is micro or small, which means the Cornish economy is not built on head offices. It is built on kitchens, workshops, boats, studios, vans and front rooms.
Premises
There are more premises than enterprises because one business can run several sites: a bakery with five shops, a farm with a cafe and a campsite, a brewery with three taprooms. Every one of those is a doorway into the local economy.
Each square is roughly 500 premises. Gold squares are the extra sites run by businesses that operate in more than one place.
Self employment
Around 57,600 people in Cornwall are self employed. That is 14.6% of the workforce against 9.3% across Great Britain.
Addressable market
An indicative split of the roughly 25,000 micro and small enterprises into the categories this platform covers. Treat these as working estimates for planning, not official statistics, and refine them town by town as listings are verified.
The compound effect
Individually a micro business has a small voice, a small budget and no spare hours. Together they are the largest marketing network, referral engine and buying group in Cornwall. The maths changes completely.
4m
monthly organic reach
If 5,000 independents each share one another's stories to an average audience of 800 followers, that is a reach of four million impressions a month without a penny of ad spend.
1.3m
referrals a year
A cafe sends guests to a potter, the potter sends visitors to a farm shop, the farm shop recommends a retreat. One referral a week per business turns into 1.3 million warm introductions a year across 25,000 firms.
£3.30
stays local per £10 vs £1 with chains
Money spent with an independent keeps far more value in the county than the same money spent with a national chain. Shifting ten pounds a week per household toward local firms moves hundreds of millions through Cornish tills.
15 to 30%
typical group buying saving
Group buying on packaging, insurance, delivery, photography and software gives micro businesses the same unit costs a large chain enjoys, without losing independence.
22,470
micro firms with no back office
Most micro businesses are one or two people doing everything. A network where members swap an hour of accounting for an hour of design turns lonely work into shared capacity.
12 months
trading, not five
Cornwall's visitor economy peaks hard and drops fast. Coordinated off season events, resident offers and cross promotion spread trade into the quiet months.
The loop
A business joins the directory with real photos, hours and a story.
Locals and visitors search by town, category or map instead of scrolling ads.
Members feature each other, so one audience becomes many.
Cafes point to makers, retreats point to producers, everyone sends trade on.
Money circulates locally, quiet seasons soften, and the next business joins.
Every listing makes the picture of independent Cornwall a little more complete, and gives another local business a route to people who want to support them.
About these figures
Enterprise counts, size bands and local unit numbers are drawn from the latest 2025 official UK business population statistics for Cornwall. Self employment figures come from the latest labour market estimates. Official statistics do not classify firms by independent ownership, so the 25,000 headline describes micro and small enterprises rather than a verified count of independents: some are branches or subsidiaries. The sector split and the collective impact projections on this page are our own working estimates, shown to illustrate scale rather than to report measured outcomes.